The platform is rolling out a fresh option that enables them to cut down on the volume of AI-made videos appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 bn content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a widespread rollout. This shift comes amid a rise in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that approximately one in 10 of the most rapidly expanding video streams on a popular video site primarily display clips produced artificially. A large amount of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is often absurd or bizarre.
Our research shows that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” commented a company executive.
Volume and Proportions
The service shared that there are currently 1.3 billion videos on its network tagged as AI-generated. Overall, over 100 m pieces of content are uploaded to the service daily, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI content they see by accessing the “manage topic” feature in the platform and choosing AI-made media. Other topics that are already be modified under the setting include politics, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s rules mandate content makers to label lifelike artificially created content, and it bans dangerous fake videos of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the app will now add an artificially created tag to content produced via its proprietary AI systems, or detected by an collaborative effort for spotting AI-generated material. This step is intended to help prevent users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally establishing a $2 million educational fund for experts and groups to produce informative material about responsible artificial intelligence. This project will benefit non-profit groups focused on educating coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, following controversy over intentions to make redundant hundreds of safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its user protection division in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by humans. TikTok reported a notable drop in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
